Wednesday, 27 February 2008

A Goldmine of Sega Marketing waffle!

UK: Resistance, the original Sega nutters website and one of the main inspirations behind this blog, have stumbled across a video that pretty much sums up everything that made Sega so huge in the UK back in the 16-bit era, particularly in 1994. This two video spilt into two parts for Youtube and submitted there by Shenmueaddit, gives us a glimpse into all the marketing pies Sega had their fingers in at the time, from TV commercials (Remember the Pirate TV campaign I told you about? You'll see more of it here), radio competitions (Sonic CD music on the radio, folks!), merchandise, that awful Right Said Fred song, the Sega tour buses, the food promotions (Sonic tomato ketchup!), even the sponsorship with Damon Hill!

This, my friends, is why Sega ruled the world (or at least the UK), during my childhood. These videos pretty much sum up what this blog is all about, and the exact kind of content I've been looking for. If anyone can recall and bring up details on any of the stuff seen here (like photos, videos, magazine scans etc), please send it my way and I'll be more than happy to share it here. =)



2 comments:

roman david said...

It did make me chuckle when the video was so optimistic about 1995 and the 32X...

The GagaMan(n) said...

The videos have been pulled and account of the submitter closed. Did anyone save a copy of these by any chance?