A Goldmine of Sega Marketing waffle!

UK: Resistance, the original Sega nutters website and one of the main inspirations behind this blog, have stumbled across a video that pretty much sums up everything that made Sega so huge in the UK back in the 16-bit era, particularly in 1994. This two video spilt into two parts for Youtube and submitted there by Shenmueaddit, gives us a glimpse into all the marketing pies Sega had their fingers in at the time, from TV commercials (Remember the Pirate TV campaign I told you about? You'll see more of it here), radio competitions (Sonic CD music on the radio, folks!), merchandise, that awful Right Said Fred song, the Sega tour buses, the food promotions (Sonic tomato ketchup!), even the sponsorship with Damon Hill!

This, my friends, is why Sega ruled the world (or at least the UK), during my childhood. These videos pretty much sum up what this blog is all about, and the exact kind of content I've been looking for. If anyone can recall and bring up details on any of the stuff seen here (like photos, videos, magazine scans etc), please send it my way and I'll be more than happy to share it here. =)

Those Sega Tour Buses

Now this is one of those 'When-Sega-were-big' things I never really got to experience, mainly due to the fact that the ruddy things never came down to Essex, but here's a little look at the rather funky tour buses that drove about the UK throughout 1994 and 1995. All these scans came from issues of S.T.C. Click to enlarge them.

More after the jump.