Those who follow SEGA news over at SEGAbits (plug plug) may have read about the marketing tie-in Hot Wheels and Danica Patrick had with SEGA. The team up has been a long and winding road, filled with complaining fans, happy fans, stupid moments and cool moments. Danica Patrick may have been an odd addition to Sonic & All-Stars Racing Transformed's roster, but I think most SEGA fans can agree that the car she raced at Texas Motor Speedway in November looked awesome. Okay, so that explains why Danica was in the game. Her SEGA connection was racing with SEGA as a sponsor in real life. But why in the world was she driving a Hot Wheels branded car in the game? Well, back in October 2012, SEGA revealed a Hot Wheels Danicar (a toy car designed by Danica Patrick back in 2011) with SEGA branding. The car was to be given out at select retailers to those who bought the game. Awesome! Free merch, and a reason for a Hot Wheels car being in the game.
